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What is a 1st Re-Birthday?

Posted by Jodie West on

A 1st Re-Birthday is simple it is our 1st Birthday celebrating our Rebrand, Rebuild and Relaunch.

Bliss for Women has been running for 20+ years and was started by Maureen Matthews a fellow sexuality educator and a respected newspaper columnist. In 2019 I purchased Bliss and have spent the last 12 months with The Bliss Team updating the brand and building the business with a new vision.

Hi, I am Jodie, a women’s health advocate, and sexologist & sexuality educator. My Jodie Dunne - photo by
own health challenges and the impact my treatment outcomes had on my sexuality lead me to study Sexology at University. I came from a Health Science/ Rehabilitation, Human Resources/Psychology background. I learned through all my health challenges that no one had to live with the consequences of treatment outcomes but me - no one was talking about sex in that setting even though I was asking and I was could not let it go, endometriosis, lupus, premature menopause, post-op complications or any other health issues were NOT going to take my sex life away from me and if my health care team weren’t able to give me much help I was going to learn it for myself.

(For those that don’t know me I have a tendency to do what people tell me I can’t do, I was once told not to start an Endometriosis charity because it was too hard, after that I went on to Co-Found Endometriosis Australia.)

I was given the opportunity to take a long-running business and make it more. It quietly filled a gap in the market for many years and I am hoping that we are a little louder now with our rebrand and rebuild. I took 12 months away from sex education & counseling (mostly) to focus on Bliss, to create a space that is about you, your pleasure and your sexual wellness, it is safe haven for honest conversations.

Bliss has always been and continues to be a pioneering brand dedicated to closing the pleasure gap. Our mission is to help women, and those that love them, to tap into pleasure, explore their sexual selves, whatever their age, sexuality, health or relationship status without taboo or shame.

I more than most understand that sexual health and function and pleasure are important aspects of our quality of life. At Bliss, we want to empower an understanding that a satisfying, safe and pleasurable sexual experience is a human right. That sexual health and the ability to express one’s sexuality is key to self-esteem, well-being, and happiness. We passionately believe that women deserve a place where they can explore their own unique relationship to sex, desire, and their bodies, with no shame, pressure, taboos or stereotypes. A place that is designed by women for women and where they are the customers and not the merchandise.

We aim to provide a unique shopping experience that erases the taboo of shopping in an adult store, one that provides a space that empowers and normalises the exploration of sex and sexuality. We aim to stock pleasure-enhancing products, provide trusted information, and in the coming months and years fun and inspiring events. 

Bliss is your space to shop, experience, learn and explore whether you are 18 or 80+. Bliss is a safe place where honest conversations about sexual well-being happen in a comfortable and judgment-free environment. Our goals, our plans, our products, and our information is real, frank and honest, focused on sexual pleasure with the aim of matching the right product to you. This means no matter you age, or what is going on in your life we strive to find what is right for you and if what is right for you is not a product you see online never fear our staff have access to a massive range of products and that means by working in consultation with us, you have access to them too.

Bliss believes that no matter your age, culture, sexual orientation or orgasmic ability you have the right to explore your sexuality and we are proud to support you in that. Women aged 18 ~ 80+ shop at Bliss. Women of every sexuality, ethnicity and orgasmic capability and we treat everybody's sexuality equally. Whether you explore your sexuality solo, in a relationship with one or more people; straight, lesbian, bi, or proudly label-less, enjoy kink or prefer the missionary position we are here for you. Our goal is to help you explore and enjoy your own unique sexuality. 

We understand that not everyone has a good experience when it comes to sex, we understand that life happens, that sexuality, sexual wellness and function change. That is OK and you are not alone. We are proud to say we have advised many women at all stages of life be they pre-orgasmic, generally exploring pleasure or sexuality, living with pelvic pain, post-cancer treatment, menopausal, suffer from vaginismus or vulvodynia and more. Where ever you are in life Bliss is for you. 

Bliss is 'female-focused', yes, we are by women for women. However, we are NOT for women only. In fact, many of our customers are penis owners buying for those they love, they appreciate our relaxed and modern site, value our non-judgmental advice, our discretion and love our product selection. We also want every single one of you to know that we are a sex-positive space and we celebrate that sexuality and gender is not a binary or 'one-size-fits-all' thing.

We recognise that not every woman has a vagina and that not every man has a penis! Our product range will expand in the coming months and please know that if you do not see what you are looking for, we are here to help and if we don’t have it, we are 99.9% sure we can find what you are looking for. We welcome ALL couples, all relationship groups or family types, anyone looking to explore and expand upon their sex lives whilst enjoying our friendly, sex-positive and inclusive space!

We get that choosing from the multitude of adult products on a typical adult website can be anxiety-inducing. That’s why we have curated all our sex toys and products for you, only stocking those that meet our standards.

We are here to provide you with individually tailored advice and information is a pressure-free environment, that empowers and encourages conversations and questions about everything and anything that lives in this little part of the world we call BLISS. 

On our 1st Re-Birthday we want to say THANKYOU to you, our customers and our supporters. So, we have 20% off storewide until 11:59PM 5th January 2020 when you spend over $180.

Happy Re-Birthday to The Bliss Team & Thankyou to all of you.


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