Bliss is a pioneering brand dedicated to closing the pleasure gap. Our mission is to help women, and those that love them, to tap into pleasure, explore their sexual selves, whatever their age, sexuality, health or relationship status without taboo or shame.
We want to empower an understanding that a satisfying, safe and pleasurable sexual experience is a human right. That sexual health and ability to express one’s sexuality is key to self-esteem, well-being and happiness. We passionately believe that women deserve a place where they can explore their own unique relationship to sex, desire and their bodies, with no shame, pressure, taboos or stereotypes. A place that is designed by women for women and where they are the customers and not the merchandise.
We aim to provide a unique shopping experience that erases the taboo of shopping in an adult store, one that provides a space that empowers and normalises the exploration of sex and sexuality. We aim to stock pleasure-enhancing products, provide trusted information, and in the coming months and years fun and inspiring events.
Bliss is about you, your pleasure and your sexual wellness, it is safe haven for honest conversations.
Bliss is your space to shop, experience, learn and explore whether you are 18 or 80+. Bliss is a safe place where honest conversations about sexual well-being happen in a comfortable and judgement free environment.
Bliss is Australia’s longest running women’s focused sex shop. We were founded in 1996 by Maureen Matthews in Melbourne. She wanted to give women of Melbourne a place where they could explore pleasure and sexuality without the sleazy, without the gaze of the male-dominated sex industry of the time. Maureen’s determination for change despite the City Council of the time trying to stop her was inspirational. This drive for change continues today with the new generation at Bliss.
Our mission is to help women, and those that love them, to tap into pleasure, explore their sexual selves, whatever their age, sexuality, health or relationship status without taboo or shame. We believe in empowering women. This is why we only employ women from our staff behind the scenes to those that interact with customers, by women for women. The business has 20+ year’s experience in creating change and in empowering women and we have no plans to stop anytime soon.
We understand that sexuality is not a cookie cutter experience it is unique just like you. We can’t tell you what pleasure is for you or what you will find sexy, but we can work with you as you explore and discover that for yourself. Our goals, our plans, our products and our information is real, frank and honest, focused on sexual pleasure with the aim to matching the right product to you. This means no matter you age, or what is going on in your life we strive to find what is right for you and if what is right for you is not a product you see online never fear our staff have access to a massive range of products and that means by working in consultation with us, you have access to them too.
Bliss believes that no matter you age, culture, sexual orientation or orgasmic ability you have the right to explore your sexuality and we are proud to support you in that. Women aged 18 ~ 80+ shop at Bliss. Women of every sexuality, ethnicity and orgasmic capability and we treat everybody's sexuality equally. Whether you explore your sexuality solo, in a relationship with one or more people; straight, lesbian, bi, or proudly label-less, enjoy kink or prefer the missionary position we are here for you. Our goal is to help you explore and enjoy your own unique sexuality.
We want to empower an understanding that a satisfying, safe and pleasurable sexual experience is a human right. That sexual health and ability to express one’s sexuality is key to self-esteem, well-being and happiness. We also understand that not everyone has a good experience when it comes to sex, we understand that life happens, that sexuality, sexual wellness and function change. That is OK and you are not alone. We are proud to say we have advised many women at all stages of life be they pre-orgasmic, living with pelvic pain, post cancer treatment, menopausal, suffer with vaginismus or vulvodynia and more. Where ever you are in life Bliss is for you.
Bliss is 'female-focused', yes, we are by women for women. However, we are NOT for women only. In fact, many of our customers are penis owners buying for those they love, they appreciate our relaxed atmosphere, value our non-judgmental advice, our discretion and love our product selection.
We also want every single one of you to know that we are a sex positive space and we celebrate that sexuality and gender is not a binary or 'one-size-fits-all' thing. We recognise that not every woman has a vagina and that not every man has a penis! Our product range will expand in the coming months and please know that if you do not see what you are looking for, we are here to help and if we don’t have it, we are 99.9% sure we can find what you are looking for. We welcome ALL couples, all relationship groups or family types, anyone looking to explore and expand upon their sex lives whilst enjoying our friendly, sex-positive and inclusive space!
We get that choosing from the multitude of adult products on a typical adult website can be anxiety inducing. That’s why we have curated all our sex toys and products for you, rejecting those that do not meet our exacting standards.
We won't carry products we consider unsafe, difficult to clean, that don’t meet our ethical standards, toys that don’t deliver on promises or poor build quality.
We are phasing out and will not be stocking any old-school 'realistic' ‘phallic’ adult toys or items we feel that do not feel fit with our mission and values. We aim to bring you the best toys and products in every category and price range. We aim to ensure that the selection in each category and price range is not the ‘same, same’ endless list you see in other adult stores. We will keep updating our curated list to fit our customer needs and to ensure you get access to products that only bring a unique quality to our catalogue and your play!
We were started by one of Australia’s most respected sex columnists. Our new generation is led by a woman who is qualified sexologist, sexuality educator, who has years of experience as a women’s health advocate, rehabilitation consultant and has operated in business internationally. Most importantly we are staffed and supported by women, in the experts we collaborate with and in most of the small businesses we work with. By women for women.
We are here to provide you with individually tailored advice and information is a pressure-free environment, that empowers and encourages conversations and questions about everything and anything that lives in this little part of the world we call BLISS.